With 15+ years leading product design in fintech, SaaS, and marketplaces, I’ve delivered £130M+ in attributable revenue, scaled teams from 0 to 14, and created systems that reduce time-to-market by 60%. I thrive on transforming design into a central business function, embedding inclusive practices, and coaching teams to their highest potential.
ABOUT ME
I’m a product design leader with 15+ years of experience building high-performing teams and design systems that deliver commercial impact. I’ve helped scale fintechs and digital marketplaces to over £130M in revenue while building inclusive, scalable design functions from the ground up.
My approach blends product strategy, design operations, and human-centred principles. I’m passionate about shifting design’s role from execution to business leadership — helping companies drive growth through customer experience innovation.
Throughout my career, I’ve championed the power of design to unlock new revenue streams, improve customer retention, and streamline product development for some of the UK’s leading financial and tech organisations.
Starting from hands-on design roles, I progressed into strategic leadership, overseeing multi-disciplinary teams, implementing enterprise-wide design systems, and aligning design initiatives with business objectives.
KEY HIGHLIGHTS
Led the entire design function at Zilch Ltd, scaling from startup to a £130M+ revenue business.
Transformed MoneySupermarket’s user experience, increasing conversion rates and accessibility standards.
Built and matured design teams at Decision Tech, establishing robust, scalable design systems.
MY PHILOSOPHY
Design is a strategic asset — when aligned with business goals, it becomes a catalyst for innovation, growth, and customer loyalty.